Lets shame 'em into getting thinner!

It seems that in the USA an advertising campaign has been created to shame fat people into losing a few sizes. A very sensible comment said:

Yes, let’s shame fat people into losing weight. That will be an effective strategy. Let’s start early: let’s encourage thin children to pick on fat kids; let’s arrange our physical ed programs so fat kids are humiliated; let’s discriminate against fat people in employment; let’s avert our eyes when we see a fat person coming toward us on the street; let’s segregate fat people’s clothing in specialty stores where the clerks treat them rudely.

Oh, wait. We already do that, and Americans are still fat. Maybe it’s time for another strategy.

Well said! When will they ever learn that morbid obesity is a choice made by food addicts and the food industry (like the drug dealing business) has many millions consumers, desperate for a fix at any cost?